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About James

Advice starts with a person you can verify.

James Li is a Financial Adviser. On the FSPR he is registered under his legal name, Jian Li, as FSP90281. He provides financial advice on behalf of Wealthpoint Limited, FSP678011.

Read the disclosure
Portrait of financial adviser James Li.
James Li, Financial Adviser
Public name
James Li
FSPR legal name
Jian Li
Financial Adviser
FSP90281
Advice provided on behalf of
Wealthpoint Limited, FSP678011

Adviser and entity

Understanding the names and roles.

James Li is the public working name of Jian Li, the sole director and shareholder of GOLD STAR INSURANCE SERVICES LIMITED. Jian Li is registered as a Financial Adviser under FSP90281.

James provides financial advice on behalf of Wealthpoint Limited, FSP678011. Gold Star itself is not a Financial Advice Provider. The disclosure page explains the advice scope, costs, conflicts and complaints path in more detail.

Legal entity
GOLD STAR INSURANCE SERVICES LIMITED
Company number
8687486
NZBN
9429051229597
Financial Adviser registration
FSP90281 (Jian Li)
Advice provided on behalf of
Wealthpoint Limited (FSP678011)

These identifiers can be checked on New Zealand's public registers. See the disclosure page for the current source links and disclosure information.

What this relationship means

Understanding the three roles.

  1. The adviser

    James Li, legally registered as Jian Li, is the person providing financial advice.

  2. On whose behalf

    Advice is provided on behalf of Wealthpoint Limited, FSP678011.

  3. The Gold Star entity

    Gold Star is the public-facing business and website publisher. It is not a Financial Advice Provider.

The advice path

Clear steps. You decide.

  1. Understand

    A plain-language conversation about your situation before anything is recommended.

  2. Compare

    Options are laid out side by side, with scope and costs explained in writing.

  3. Decide

    You decide in your own time. Nothing proceeds without your instruction.

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Start a conversation

Email or phone is the best way to reach James. This website does not use an online enquiry form.